Reduce your Advertising Costs

Dear Media Buyers,

As each of us attempt to reduce costs, develop an efficient marketing and ad campaign, and receive a quality product to meet or exceed our client's expectations, Vision Publishing, LLC and its premiere magazine - Aloha Las Vegas - have researched every method to reduce its publishing expenses. In so doing, we would like to pass on the savings to you and your clients.

As we have discussed with many of your clients, they have basically indicated the need to reduce their advertising budgets by twenty percent (20%) to forty percent (40%). You will find our rate card now meets those requirements with our annual rate column, yet we have maintained our commission rate of fifteen percent (15%) to our participating media buyers.

We are pleased to announce Inflight Newspapers and Magazines, Inc. as our National Distributor. INI has become the largest distributor of magazines and newspapers since 1936. It distributes over 25 million custom bound magazines and newspapers annually, representing 240 plus periodicals and over 600 airline companies, serving over 1.5 billion travelers.

Aloha Las Vegas magazine will be custom bound and distributed with eight major airlines, three shuttles, and four executive lounges in twelve different national airline hubs. We are in final negotiations with INI to add major hotel accounts in Los Angeles, Hawaii, Las Vegas and other Southwest communities. Approximately 40,000 to 50,000 copies will be distributed in New York, Washington D.C., Atlanta, Miami, Chicago, St. Louis, Dallas, Seattle, San Francisco, Los Angeles, Las Vegas, and Hawaii.

Demographics are improved dramatically by reaching a balanced audience 56% Male and 44% Female with a median age of 44, Top Management 30%, Professional/Managerial 42%, with an annual income exceeding $75,000. Statistics prove Frequent Flyers are affluent, accomplished executives and decision-makers. No group matches the buying power and influence of this audience.

We now ask you to become a part of the Aloha Las Vegas marketing and advertising team and help us to become one of the most successful National magazines developed to meet your clients highest expectations.

Thank you for taking the time to personally review our media kit and marketing proposal. We greatly appreciate the opportunity to establish a working relationship with your firm and look forward to your earliest response.

Mahalo,